Does this sound familiar?
- Stakeholders clash over marketing, messaging, and even defining the ideal customer.
- Your brand's message becomes diluted as different departments and individuals deviate from the brand script.
- Marketing efforts stall due to disagreement on the best marketing approach. When asked about your unique value proposition, you receive a range of conflicting answers.
It doesn't have to be that way.
This could be you.
Gain a deep understanding of your ideal customer, their needs, and how to address their objections.
All stakeholders are equipped to communicate your business, solutions, and promised transformation effectively..
Forge a united team with aligned goals, fully buying into your marketing and messaging because they were part of its creation.
Imagine the ease of selling and retaining customers when your entire team believes in your message.
- Transform your stakeholders from conflicting voices to a cohesive team.
- Master the art of connecting with your ideal customers through targeted messaging.
- Align your team's marketing efforts with a collaborative approach.
- Establish a comprehensive plan that serves as the foundation for a tailored marketing strategy.
Experience Marketing Mad Libs
Join our 90-minute workshop, Marketing Mad Libs, and align your team while clarifying your marketing message.
By the end of the session, you will gain clarity on:
- Identifying your ideal customer and understanding their motivations
- Mapping out their buying journey
- Crafting solutions to address their pain points
- Anticipating and addressing objections
- Optimizing lead generation channels
- Uncovering hidden internal resources
- Identifying your most valuable differentiator
- Analyzing your competitors' unique selling points, and more
After the 90-minute workshop, you will receive a comprehensive Marketing Mad Libs report, providing a clear roadmap for your marketing and messaging strategy that resonates with your stakeholders.
Your team will fully commit to the plan because they were actively involved throughout the process.
What's included in the Marketing Mad Libs session?
Stakeholder workshop involving your entire team.
A concise plan summarizing your marketing direction.
A preview of the StrategicStory, a hybrid messaging and content strategy.
Discount for the StrategicStory: Apply the FULL cost of this workshop towards your StrategicStory!
"This has transformed our business. Before working with you, we couldn't agree on anything!" VP of Sales, Hire, Train, Deploy Industry.
This is for you if...
- You are an entrepreneur in the B2B service space about to embark on your marketing journey.
- You have a team of 11-200 employees.
- Your revenue is between $2.5M and $50M.
- Your stakeholders lack alignment when discussing your business.
- You desire a clear brand message and streamlined marketing plan suitable for your business size.
This is not for you if...
- You already have an established marketing team of 3+ people.
- You operate in a non-B2B industry.
- Your annual revenue is less than $1M.
How It Works
Step 1: Purchase a Marketing Mad Libs package.
Step 2: Schedule your stakeholder workshop.
Step 3: Receive a plan-on-a-page that aligns your team and streamlines your marketing approach.
Frequently Asked Questions (FAQ)
Q: What happens after I book?
A: You will receive a kick-off email with a link to schedule your stakeholder workshop. Sarah, our expert facilitator, will guide the workshop, followed by a one-on-one review of the Marketing Mad Libs report.
Q: What are the next steps after Marketing Mad Libs?
A: The next step is the StrategicStory, a customized hybrid messaging, content, and marketing strategy. It involves an ideal customer avatar, customer interviews, surveys, competitor research, and more. It culminates in a website hosting your streamlined and tailored messaging, content, and marketing strategy.
Q: We've had strategies before that ended up gathering dust. What makes this different?
A: Our approach is highly actionable. The basic StrategicStory includes templates and a marketing action plan, allowing you to implement the strategy yourself. You can upgrade to StrategicStory + Foundation, where we apply the Tiny Marketing Framework, building systems, implementing automation and AI, and providing resources for in-house implementation. The StrategicStory+Implementation is a quarterly intensive, hosting a marketing meeting with stakeholders, prioritizing initiatives, and executing them over three days.
Q: How long does the Marketing Mad Libs session take?
A: The session lasts 90 minutes with your stakeholders, followed by a 30-minute session with the lead.
Q: How long does StrategicStory take?
A: It typically takes five days to complete.
Q: Who will host the stakeholder calls?
A: Sarah, our experienced facilitator, will guide the stakeholder calls.
Q: You mentioned the cost of Marketing Mad Libs can be applied to the StrategicStory. Could you explain further?
A: Purchasing a Marketing Mad Libs is the first step to work with us. However, you can apply the cost of this product to any version of the StrategicStory you choose.
Have additional questions? Email hello@sarahnoelblock.com.
Meet Tiny Marketing.
Sarah Noel Block founded Tiny Marketing after fifteen years in corporate marketing. With experience leading small teams, she became adept at being a one-person marketing department. Through her expertise, she developed the Tiny Marketing Framework, guiding small businesses through creating streamlined marketing strategies, implementing systems and automation, and providing resources for effective marketing production.